The ELP story


I have two fundemental beliefs which I must share with you:

  1. People learn and change their behaviour based on their own personal experience and the emotional response triggered by that experience.
  2. A corporate trainer’s job is to inspire learners to PUT THEIR LEARNING INTO PRACTICE. Transferring knowledge can be done with books, youtube, websites etc. It is the passion and the deep authenticity of the ‘Resultant’ that makes the difference in achieving desired results from training and coaching.

These beliefs are based on events I have witnessed in my own life, and on the comments I continue to hear from ex-students from around the world. Even today, I receive feedback from young IBMers I trained (at the beginning of this century 🙂 who say that their ‘sales school’ formed the reliable blueprint which they have followed ever since. Many of them are now global VPs and CEOs; All of them remind me of why I do what I do.

My passion for helping to improve capabilities within the people that organisations are made of began at a very young age. I was 21 years old when I started my first job as a quality technician, following a comprehensive four-year apprenticeship at Rolls Royce in Derby, UK. This job, my position as apprentice association chairman and other roles over the years have taught me ONE VITAL LESSON: ‘no organisation can transform successfully without fully understanding and respecting human relationships, needs and fears.’

Developing people, mindsets and skills is still the most vital way to develop organisations.

The Rolls Royce Canoe team of 1985 formed bonds between engineers and managers which benefited the company for many more years. 

After 20 years of training as a freelancer, I founded Experience UK Ltd in 2003 (changed to ELP Ltd. in 2016, as the name says more about what it is we truly do for our clients). At the same time, I trademarked the job title, ‘Resultant’ and began to offer companies the opportunity to recognise employee development for what it is: ‘a vital element of organisational change‘.

Training and development have played a significant part in my life, ever since those early days as a technical apprentice at Rolls Royce, where the same team who won a canoe race helped to transport people safely around the world in aircraft of all shapes and sizes. To this day, I feel proud when I see the Rolls Royce emblem as I board yet another safe flight, and I often wonder how many employees of other companies feel that pride today.

I left Rolls Royce to become an officer in Her Majesty’s Royal Navy and then left the Navy to “experience” the world. I’m extremely fortunate and very grateful that my 25 year-long journey has taken me full-circle, back into the world of employee development and “resulting”.


In 2003, I was working for the training arm of a Catalan Experiential Marketing company, when I met Andi Roberts, a Spanish speaking, highly-experienced experiential facilitator and fellow Welshman.

Within a short time, we found ourselves training more than 400 employees at Malta Airport, and since then we have worked together around the globe for a number of well known organisations.

We started working side-by-side with Sue Bohane and Daniela Gardini as part of the extended team at the IBM Global Sales School. Mika was also one of the team who later took us to Finland for the TietoEnator transformation.

For a long time, we wanted to offer more than business skills training to our clients, and it was Tianne Croshaw who gave us the courage to speak to management about the real benefits of developing employees’ well-being. ‘Wealth without health’ just didn’t seem to make sense. She and Alison Hopper brought the essential elements of mental & physical resilience and nutrition to our offering.

Mohammed Aldwaidi helped us with our first client in the Middle East. His knowledge of business culture and people have been invaluable in designing and delivering efficient and respectful training that inspires people from that part of the world.

Christian – an ex IBM global sales graduate – was the perfect addition to our team in the Nordic region, as his structured and analytical approach brings with it yet another string to our bow.

Debi Garrod (also ex IBM) has shown us that Customer Culture is so much more important than we ever thought possible. It’s not just about sellers: it is a pulse throughout a company without which its heart can stop.

This expert team from many different countries offers an unparalleled blend competency, experience and passion that allows us to provide the highest quality of employee development in today’s marketplace.

We are currently working with clients from a variety of industry sectors such as International Airports, ICT, Petroleum, Banking, Telecommunications and Retail Sales in countries like Austria, Spain, Germany, Turkey, USA, UAE, Saudi Arabia, Qatar and Kuwait.