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About Formula Win Selling

Author of

Formula Win Selling

Available at Amazon October 20

Whether new to the profession or experienced sellers Formula Win Selling will help you learn the subtleties of influencing clients to invest in the value you offer.

People still buy from people they like, trust and respect
Every business is still run by people 
Whenever sales directors ask for more ‘Advanced Sales Training’, we all learn together that ‘Mastering the Basics’ (as a habit) is what brings in the biggest deals.

Formula Win Selling

Three Roads to Successful Selling

Learn a winning formula of simple techniques that help customers invest in your value. 

What Our Clients say

Thank you all for sharing these wonderful testimonials. 
We will do our utmost continue to provide meaningful training in Sales and Leadership across the world that truly makes a difference.  

"The Formula Win Selling course led by Andy was by far the most educational and useful IBM training I have taken. Andy made it interactive which assisted in learning the material quicker and allowed you to pick up tips from others while also learning about your peers. I felt very well prepared for the final test and I thank Andy for that. If you have the opportunity to take a training course with Andy, I highly recommend it "

Ryan Slone, Senior Channel Account manager, Ingram Micro USA Tweet

"Andy is a superb trainer. He delivers outstanding results, but more importantly he trains with such enthusiasm and passion that the results will stick around with students far longer than by a more 'conventional' training. I recommend Andy wholeheartedly"

Daniel Cox, Advanced Negotiations Leader, IBM Netherlands Tweet

"Andy gave me my first training as a management trainee and I am still using the essence of his enablement in daily business. I would recommend Andy's assistance in the development of your young professionals any time"

Thibaud De Keyser, Sales Director, SAP Belgium Tweet

"Formula Win Selling was far the most enjoyable I have been through in a long time.If all my pre-sales’ employees go through this training, it will have a huge impact on how they talk to customers"

Wael Milbes, CTO, General Computers and Electronics, Jordan Tweet

"Andy gave me my first training as a management trainee and I am still using the essence of his enablement in daily business. I would recommend Andy's assistance in the development of your young professionals any time"

Thibaud De Keyser, Sales Director, SAP Belgium Tweet

"The delivery of the trainingwas unique and fun. Andy was able to demonstrate sophisticated aspects of the sales cycle in an easy and entertaining way. I learned tons of techniques from him that I currently use in my day to day engagements. I would like to thank him for his efforts on making GSS a world class trining indide IBM.
Without a doubt, I highly recommend Andy's training fora any organisation looking for a world class trainer"

Youssef Elmalty, Head of Security, Risk and Compliance, Public Sector Amazon Web Services, Singapore Tweet

"I have been working with Andy Ryder for almost five years, we together established the Alshaya Sales Training Academy from scratch. Andy is a person who is always surprising you by reading the clients' needs. His dedication and passion to help makes the participants fully engaged. Andy is an ideal model for a resultant by converting what he is delivering inside the classroom into the reality. I am very proud to work with Andy ryder and looking for more cooperation and collaboration in future "

Ahmed Abdulaziz, Regional HR and Admin Manager, Alshaya Enterprises, Kuwait Tweet

"Simply put, Andy is one of the very best trainers and facilitators I have had the pleasure of working with. I hire him regularly for IBM and the internal clients are always keen to try out new things, and as an expert in the area of experiential learning brings a whole new dimension to our learning programs. Every time I work with him I go away having increased my own personal toolkit of skills"

Felix Binggeli, GSS learning leader IBM EMEA Tweet
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